News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Chinese AI app DeepSeek surges in downloads, causes major loss on Wall Street

Chinese AI app DeepSeek surges in downloads, causes major loss on Wall Street

FOX2, January 28, 2025

A Chinese AI startup is gaining popularity, amassing tons of downloads shortly after the app’s debut. DeepSeek’s flagship model is free, but the organization charges users who connect their own applications to DeepSeek’s model and computing framework, the Wall Street Journal reported.

Don’t Fight DeepSeek, Learn From It

Don’t Fight DeepSeek, Learn From It

Barron's, January 27, 2025

A new Chinese artificial intelligence tool has sent shock waves through the U.S. tech community. The AI lab DeepSeek claims to have developed a model on a tiny budget that can outperform similar Western models in terms of cost and performance in math. China, it seems, continues to innovate in advanced technologies despite extensive U.S. efforts to contain their growth.

Can You Really Have It All? New Study Reveals How to Succeed at Work Without Sacrificing Your Free Time

Can You Really Have It All? New Study Reveals How to Succeed at Work Without Sacrificing Your Free Time

News Release, January 28, 2025

BALTIMORE, MD, January 28, 2025 – Could your favorite hobbies help you get ahead at work? New research published in the INFORMS journal Organization Science explores “leisure-work synergizing,” a novel strategy for integrating professional development into leisure activities. The findings suggest that this approach can help employees thrive in their careers while enjoying their personal lives – but only if used in moderation.

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