BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Tables in area church social halls were stacked three years ago with donated supplies for Ukraine.
BALTIMORE, MD, March 3, 2025 – INFORMS proudly celebrates the election of four distinguished members to the National Academy of Engineering (NAE), one of the highest professional honors in the field. This year’s honorees – Moshe Ben-Akiva (MIT), Alice Smith (Auburn University), Venkat Venkatasubramanian (Columbia University) and Yuehwern Yih (Purdue University) – join an elite group of global innovators recognized for their pioneering research and transformative contributions to engineering and society.
BALTIMORE, MD, February 27, 2025 – A new study published in the INFORMS journal Management Science reveals that unlimited mobile data plans may be a key solution to reducing digital inequality. The research shows that low-income and rural households benefit the most when data caps are removed – particularly in their ability to access educational content.
BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
BALTIMORE, MD, February 20, 2025 – A groundbreaking new study published in the INFORMS journal Decision Analysis unveils a powerful new tool to tackle the opioid crisis, offering a pathway to slash costs by nearly 30% while saving lives.
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