News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Sheldon H. Jacobson: Will AI help or hurt football?

Sheldon H. Jacobson: Will AI help or hurt football?

Pittsburgh Post-Gazette, January 3, 2025

The final week of the NFL regular season has a handful of teams jockeying for playoff position. Just one upset loss can move a team from hosting a first-round game to an early offseason.

Port automation is a sticking point for dockworkers union

Port automation is a sticking point for dockworkers union

Marketplace, January 2, 2025

Dockworkers on the East and Gulf coasts could go on strike again in less than two weeks if they don’t reach a contract agreement with ports and shippers. Talks are set to resume next week, according to Bloomberg. The main sticking point between the two sides? Automation.

AI Hallucinations? Two Brains Are Better Than One

AI Hallucinations? Two Brains Are Better Than One

Computer World, December 28, 2024

A number of startups and cloud service providers are starting to offer tools for monitoring, evaluating, and correcting problems with generative AI in the hope of eliminating errors, hallucinations, and other systemic problems associated with this technology.

Sheldon H. Jacobson: What do totals of mass shootings and school shootings tell us?

Sheldon H. Jacobson: What do totals of mass shootings and school shootings tell us?

Chicago Tribune, December 19, 2024

A shooting at the Abundant Life Christian School in Madison, Wisconsin, on Monday left three people dead, including the shooter, and several wounded. With a tragedy like this, we are faced with people dying unnecessarily and prematurely. In this case, young children were involved, making the event even more horrific and disturbing.

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