News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Our Turn | With return of students comes a certain rise in COVID-19

Our Turn | With return of students comes a certain rise in COVID-19

The News-Gazette, August 15, 2023

A new semester will begin shortly at the University of Illinois. Students from across the state, nation and world will converge in Champaign-Urbana as the university welcomes tens of thousands. Many will be returning for another year of education, while some will be here for the first time.

Supply Chains: The Blind Spot that Puts Brands’ Sustainability Promises in Doubt

Supply Chains: The Blind Spot that Puts Brands’ Sustainability Promises in Doubt

The Fashion Law, August 9, 2023

If you own stocks, chances are good you have heard the term ESG. It stands for environmental, social and governance, and it is a way to laud corporate leaders who take sustainability – including climate change – and social responsibility seriously and punish those who do not. In less than two decades since a United Nations report drew attention to the concept, ESG investing has evolved into a $35 trillion industry. Money managers overseeing one-third of total U.S. assets under management said they used ESG criteria in 2020, and by 2025 global assets managed in portfolios labeled “ESG” are expected to reach $53 trillion.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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