News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Japan Airlines to rent clothes to light packers

Japan Airlines to rent clothes to light packers

WDC News, July 6, 2023

Many travelers have occasionally resolved to become light packers, all the better to attain the unencumbered lifestyle of those who sweep through an airport with nothing more than a carry on. But what if travelers could pack close to nothing at all?

US strategy on China inconsistent, ineffective

US strategy on China inconsistent, ineffective

China Daily, July 5, 2023

In 2020, Democratic presidential candidate Joe Biden, while running against then United States president Donald Trump, positioned himself as the opposite of Trump. But President Biden and former president Trump have both toed the same hard line toward China.

TSA shortages could turn summer travel into a nightmare | Commentary

TSA shortages could turn summer travel into a nightmare | Commentary

Orlando Sentinel, July 5, 2023

United Airlines CEO Scott Kirby sounded off last week, focusing his ire on the Federal Aviation Administration after thunderstorms were deemed the cause of the cancellation of thousands of U.S. flights last Sunday, Monday and Tuesday. While Kirby blamed airport staffing issues, the FAA said staffing limitations did not play a role in this instance.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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