BALTIMORE, MD, January 21, 2025 – New research published in the INFORMS journal Management Science reveals that corporate chain ownership of fertility clinics not only increases access to treatment but also enhances patient outcomes. The study shows that chain-owned clinics perform 27.2% more IVF cycles, achieve a 13.6% improvement in success rates, and adopt standardized practices that reduce risky multiple births while prioritizing healthier single births.
The Los Angeles wildfires have spread across tens of thousands of acres of land, burning everything in their path. Homes have been destroyed and lives upended as families begin the process of rebuilding — not only their homes, but their lives.
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A new editorial by Arnie Greenland, PhD, CAP, Professor of the Practice at the Robert H. Smith School of Business at the University of Maryland, College Park, explores the foundation for the creation of the CAP certification program, it's growing recognition among employers, and provides a sneak peek at what to expect when taking the exam.
CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question.
INFORMS, the leading international association for professionals in operations research and analytics, is accepting now applications for the 45th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in analytics and operations research.
A Marketing Science study conducted by Yahoo! Research in partnership with a nationwide retailer explored the effects of online display advertising on both online and in-store purchases. The study authors found statistically significant evidence that the retailer ads increased sales 3.6% relative to the control group.
Two INFORMS members with the Arizona State University W.P. Carey School of Business, Professors Yili Hong and Zahongju Zhang, in conjunction with research associate Ziru Li, have conducted a study that explores the positive impact of ride-hailing services, including reduced traffic congestion, travel time, and gas expenses. They will be presenting their study at the INFORMS Annual Meeting in November.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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