AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Richard Thaler, renowned economist and published author in the INFORMS journals Interfaces, Management Science and Marketing Science, has been awarded the 2017 Nobel Memorial Prize in Economic Sciences.
New research, recently published in the INFORMS journal Organization Science, examines how automation can limit pilots’ abilities to respond to "loss of control" incidents like the one that led to the crash of flight AF447, as becoming more dependent on technology can erode basic cognitive skills. By reviewing expert analyses of the disaster and analyzing data from AF447’s cockpit and flight data recorders, the researchers found that AF447, and commercial aviation more generally, reveal how automation may have unanticipated, catastrophic consequences that, while unlikely, can emerge in extreme conditions.
CATONSVILLE, MD, October 9, 2017 - In 2008, New York City mandated all chain restaurants to post the calories of items on their menus. The intent was to induce consumers to choose healthier items in the restaurant. A forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing publication, investigated whether the calorie posting on menus has broader spillovers by impacting consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after the calorie posting regulation. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also have spillovers on other customers reading the reviews by potentially redirecting them towards healthier restaurants and food items.
We’re told that weak ties – people we aren’t very close to – can help with job searches. But new research from the INFORMS journal Management Science on LinkedIn usage, where people have connections of differing intensities, shows that strong ties are more helpful in generating leads for jobs, interviews, and offers. Weak ties can offer suggestions, but they prove less fruitful, perhaps because they don’t know the individual as well.
Syngenta and the Analytics Society of INFORMS invite analytics and operations research students and professionals to contribute to the future of agriculture by entering the Syngenta Crop Challenge in Analytics. The submission period for the competition is now open, and entries will be accepted until Jan. 11, 2018.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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