News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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The Impact of Real-Time Feedback in Employee Reviews

The Impact of Real-Time Feedback in Employee Reviews

News Release, May 20, 2021

CATONSVILLE, MD, May 20, 2021 – To deliver real-time feedback to support employee development and rapid innovation, many companies are replacing formal, review-based performance management with systems that enable frequent and continuous employee evaluation. New research in the INFORMS journal Information Systems Research examines the role of these applications to understand the effects on employee performance appraisals.

Social Distance Modelling for COVID

Social Distance Modelling for COVID

AEC Bytes, May 13, 2021

On 15 August 2020, the Danish Heath Authority (Sundhedsstyrelsen) issued regulations, that among other things, required enforcement of physical distancing, both onboard trains and in public facilities. In many cases, the regulations set a target of 50% capacity. This was enacted on longer distance trains by implementing mandatory seat reservations, which were offered at no charge with a mobile phone app. However, on suburban trains and metros, there are no customer service personnel (conductors) onboard trains, and thus no one available to enforce these reservations. Copenhagen suburban trains have passenger counting technology, and so the national railway company, DSB, implemented a mobile phone app that could display the current occupation percent of individual trains in real time.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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