News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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Startups are feeling the heat over rising raw materials costs

Startups are feeling the heat over rising raw materials costs

Modern Retail, May 24, 2021

The rising cost of raw materials is forcing brands to make hard choices. When producers announced an increase on paper last year, Three Wishes cereal was finally forced to raise its prices from $5.99 per box to $6.99. Co-founder Margaret Wishingrad told Modern Retail the decision was a last resort, and made after months of attempting to eat increased production and distribution costs. 

New Research Shows Ridesharing Services Reduce Sexual Assault

New Research Shows Ridesharing Services Reduce Sexual Assault

News Release, May 24, 2021

CATONSVILLE, MD, May 24, 2021 – Contrary to portraits painted in popular media, new research involving ridesharing services shows they provide an additional level of protection for potential sexual assault victims, particularly in neighborhoods with inadequate public transportation or in circumstances that are more prone to sex crimes.

Colleges Requiring a Coronavirus Vaccine for Fall

Colleges Requiring a Coronavirus Vaccine for Fall

US News & World Report, May 19, 2021

After a year of disruptions driven by the coronavirus pandemic, colleges are ready for a return to normalcy. For some schools, that means requiring students to receive COVID-19 vaccinations in order to register for in-person classes or move into campus housing.

Behind Covid-19 vaccine development

Behind Covid-19 vaccine development

MIT, May 18, 2021

A machine learning model developed jointly by Janssen and MIT data scientists played a key role in the clinical trial process for the Johnson & Johnson Covid-19 vaccine.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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