News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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My Turn: Illinois political ads showcase the worst of Washington

My Turn: Illinois political ads showcase the worst of Washington

The News-Gazette, June 24, 2022

Anyone watching television in Illinois over the past few weeks has been inundated with political ads highlighting the Republican primary candidates for governor, and more locally, the Republican primary candidates in the newly gerrymandered 15th Congressional District.

WHO may declare monkeypox a global health emergency: Expert weighs in

WHO may declare monkeypox a global health emergency: Expert weighs in

Audacy, June 23, 2022

An emergency committee meeting was called Thursday by the Director-General of the World Health Organization to provide views on whether to declare monkeypox a public health emergency. As of 10:22 p.m. ET, the organization had not made an announcement.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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