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When it’s smart to copy your competitor’s brand promise

Price discounts may backfire when combined with large donations

Jae Young Lee
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Become a part of the growing data analytics field

Jura Liaukonyte
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Anita Rao
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Roshan J. Vengazhiyil
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New study finds price discounts may backfire when combined with large donations
...CATONSVILLE, MD, March 3, 2017 ��� Providing consumers the opportunity to ...

Subrata Sen
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Zeynep Ozkaynak
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