V. Srinivasan
Past Awards
2015
Long Term Impact Award:
Winner(s)
Winning material:
“A Hidden Markov Model of Customer Relationship Dynamics”
2009
ISMS Fellow Award:
Awardee(s)
Citation:
In recognition of his significant contributions in research, education and service to the Society of Marketing Science’s efforts to improve the understanding and practice of marketing.
2008
John D. C. Little Award:
Winner(s)
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
2005
John D. C. Little Award:
Finalist
Winning material:
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
2002
John D. C. Little Award:
Winner(s)
Winning material:
How Much Does the Market Value an Improvement in a Product Attribute?