Past Awards
2014
Donald G. Morrison Long-Term Impact Award:
Finalist
Winning material:
“Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies” Marketing Science 2004, Volume 23, Winter, Pages 4-20
2004
John D.C. Little Best Paper Award:
Finalist
Winning material:
Long-Run Effects Of Promotion Depth On New Versus Established Customers: Three Field Studies