Media Coverage

Steve Gaskin, Bob Klein and Gerry Katz of Applied Marketing Science, Inc. have been invited to be among the first of a network of “Ambassadors” who have the interest, resources and skills to translate academic papers published in the INFORMS journal Marketing Science - including "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Narayan and Vrinda Kadiyali - into short articles that have the potential to reach and impact practitioners.

INFORMS Fellow Brenda Dietrich is the newest addition to the Cornel University Operations Research and Information Engineering faculty as the Arthur ’59, M.S. ‘61 and Helen Geoffrion Professor of Practice.

New research has developed an automated approach for narrowing down and ranking the field of Division 1 college basketball teams from 351 to the 68 that would play in the annual "March Madness" basketball tournaments, watched by more than 80 million people each year. The study, "Using Mathematical Programming to Select and Seed Teams for the NCAA Tournament," will be published in the INFORMS journal Interfaces.

The entire commercial real estate market can be a guessing game, where occupancies fluctuate along with real estate values. But what if you could tap the power of data science to better develop future real estate strategies? That is the focus of a special session at the INFORMS Business Analytics Conference in April.

From better protecting the world economy against cyber crime, to detecting and preventing life threatening sepsis infections, to creating virtual environments to interact with artificial intelligence technology, analytics is driving the great discoveries and advancements of the future. And there is no greater opportunity to be part of driving that future than the 2018 INFORMS Conference on Business Analytics and Operations Research.