Media Coverage

In a recently published a study in the INFORMS journal Marketing Science entitled “Some Customers Would Rather Leave Without Saying Goodbye,” researchers examine “a hybrid of the standard contractual and non-contractual categorization of customer–firm relationships” looking at two different types of churners they denoted as “overt”, those who inform an organization of their departure from the consumer base and “silent”, the consumers who simply disengage without notice, or just fade away by halting their purchase behavior. 

Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the INFORMS journal Marketing Science suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers.

With the 76th anniversary of the 1942 Battle of the Coral Sea on May 7-8, 2018, Brock University professor and INFORMS member Michael Armstrong describes his mathematical modeling research on this battle between American and Japanese aircraft carriers, in particular how the battle could have turned out differently if the officers had made different decisions. 

The research of Terry August, associate professor of Innovation, Technology and Operations at Rady School of Management is featured in an INFORMS Editor’s Cut series. Titled “Securing Information in a Digital World,” the goal of this edition of the Editor’s Cut series is to enable researchers to quickly understand and take action to improve information security. The series shares a robust collection of leading journal and industry articles, video, and interviews in a variety of areas impacting data security including employee compliance, cloud vulnerability, cyber security risk and policy guidelines. 

Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.