AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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China is becoming “uninvestable” for many U.S. companies. So said U.S. Commerce Secretary Gina Raimondo during her visit to China last week.
Attackers are taking advantage of the increased use of QR codes to steal sensitive information or conduct phishing campaigns. Here's what security teams and employees need to know.
The culture war in the US has intensified. Conservatives are pushing firms to preserve traditional values, and progressives are demanding firms show unwavering support of DEI (diversity, equity and inclusion). While the culture war in the UK tends to focus on race and gender equity issues and colonialism, they share similar characteristics.
In the spring, the Illinois legislature extended by one year the law permitting in-person gambling on in-state college sports. Given the need to generate revenue for state coffers, the question is not if, but when, online in-state college sports gambling will become legal.
Trader Joe’s − a grocery chain with a loyal clientele and social media following and more than 500 stores across the country − has a lot of fans. But after issuing a slew of recalls in less than two months, is it time to worry?
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