BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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A new study has been released showing that an increase in product variety can cause consumers to automatically discount an influencers positive recommendation of a certain product, despite its recommended quality.
Dean of the Heinz College of Information Systems and Public Policy Ramayya Krishnan talks about artificial intelligence and operational research.
All around us, the AI race is moving fast – cars and games, the sharing economy platforms, disaster recovery, Alexa and Siri, fake news and social media, fraud detection; the list goes on and on. Krishnan will discuss how AI is already impacting our lives and expanding every day. Yet there is little awareness that the field of operations research and analytics contributes in foundational ways to the success of AI and its application.
CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.
While choosing healthy foods at the grocery store is habitual and effortless for some, it can be more challenging and even stressful for others, especially if they don’t have much experience deciphering a nutrition label. No matter what kind of shopper you are, there are certain strategies for healthy eating, or healthy eating nudges, that can encourage and may even subliminally teach you how to make better food choices overall.
New research published in an upcoming edition of the INFORMS journal Management Science finds that an online retailer's delivery strategy is imperative to that retailer's success and can be a determinant factor as to whether consumers purchase again.
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