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How measurable is online advertising?

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

Online Advertising: Competing Effectively when Budget is Limited
...In online advertising markets, advertising campaigns are often budgeted, as a ...

INFORMS O.R. & Analytics Student Team Competition
...Committee and Judging Committee Members are listed on the INFORMS O.R. &amp...

Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...

Crisis management: When your celebrity advertising endorser generates negative publicity
...New research study lays out steps brands should take to respondKey Takeaways:&...

Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...

Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...

2018 Wagner Competition Videos
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2018 Wagner Prize Winner: Analytics and Bikes: Riding Tandem with Motivate to Improve Mobility
...Bike-sharing systems are now ubiquitous across the U.S. We have worked with ...