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Cost and treatment uncertainty drive healthcare coverage choice

Rahul Swamy
...What prompted you to enter this field? Why?During my undergraduate program in ...

Can tailoring ads help brands increase customer loyalty?

Study finds paying for online reviews leads to fewer reviews

Disney’s deep dive on personality research, and its potential implications for brand marketers

Peter Boggis
......

Inside Story: Where the teaching is
...Peter Horner, editorpeter.horner@mail.informs.orgWillie Sutton, the infamous and...

PuzzlOR: A long walk
...John Toczekpuzzlor@gmail.comWalking in large cities poses some risk to ...

Yueran Zhuo
......

President’s Desk: Publications: The good, the bad and the ugly
...Brian Denton...