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The most impactful technologies coming to retail
Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017
Jeffery L. Kennington
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Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
John M. Mulvey
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When it’s smart to copy your competitor’s brand promise
Leroy B. Schwarz
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Price discounts may backfire when combined with large donations