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Valarie Zeithaml
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Over 80% of online ad effect is on offline sales
...CATONSVILLE, MD, February 2, 2017 ��� According to a forthcoming study in ...

Sanjog Misra
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Paul Nelson
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INFORMS Smith Prize finalists connect academia and industry
...CATONSVILLE, MD, February 17, 2017 ��� INFORMS, the leading international ...

Anja Lambrecht,
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Katja Seim
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New study finds price discounts may backfire when combined with large donations
...CATONSVILLE, MD, March 3, 2017 ��� Providing consumers the opportunity to ...

Paul B. Ellickson
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Jose Ramirez
...What prompted you to enter this field? Why?My undergraduate was in computer ...