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Sean Bandyopadhyay
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Srini Krishnamoorthy
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Kate Stets
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Advertising to early trend propogators
Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...
Imitation is the most sincere form of flattery, unless you are an app developer
2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world
It’s not you, it’s me: How customers break up with sellers
...Key Takeaway: Whether we as customers decide to call it quits overtly, or we ...
CIAT's data team reaches final stage of international agriculture data competition