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Liye Ma
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Disney’s deep dive on personality research, and its potential implications for brand marketers

Sunder Kekre
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Banafsheh Behzad
...What has been your best INFORMS experience?The first INFORMS meeting I attended ...

Re: Understanding the Value Created by Associat...

When it’s smart to copy your competitor’s brand promise

Re: Promoting your M&SOM Article via “Crowd...

Kirthi Kalyanam
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Re: Should MSOM Publish Technical Notes?

Price discounts may backfire when combined with large donations