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Multiple Criteria Decision Making
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Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...

Page 15
...Vehicle Routing Software SurveyTable 15...

2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world

President’s Desk
...Inaugural INFORMS Government & Analytics Summit set for May 21...

Does negative political advertising actually work? New study says ‘yes,’ but it depends on whether you’re a candidate or a PAC
...Key Takeaways: Negative advertising in politics works, but its more effective...

Mohammad Shahabsafa
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Chaitanya Gudapati
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Page 16
...Vehicle Routing Software SurveyTable 16...

George R. Wilson
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