Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the INFORMS journal Marketing Science suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers.
With the 76th anniversary of the 1942 Battle of the Coral Sea on May 7-8, 2018, Brock University professor and INFORMS member Michael Armstrong describes his mathematical modeling research on this battle between American and Japanese aircraft carriers, in particular how the battle could have turned out differently if the officers had made different decisions.
The research of Terry August, associate professor of Innovation, Technology and Operations at Rady School of Management is featured in an INFORMS Editor’s Cut series. Titled “Securing Information in a Digital World,” the goal of this edition of the Editor’s Cut series is to enable researchers to quickly understand and take action to improve information security. The series shares a robust collection of leading journal and industry articles, video, and interviews in a variety of areas impacting data security including employee compliance, cloud vulnerability, cyber security risk and policy guidelines.
Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.
Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. The findings are published in the INFORMS journal Management Science.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
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An audio journey of how data and analytics save lives, save money and solve problems.
Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations—showing biases like overconfidence of hot-hand (gambler’s) fallacy—yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).
The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.
Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
From Tesla to SpaceX to xAI, Elon Musk’s sprawling global business empire will be slammed by Trump’s tariffs regime. Here’s how.
A bipartisan push in Congress would return the power to impose tariffs to the legislature.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.