News Releases

CATONSVILLE, MD, September 25, 2015 – Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store andthe Internet rather than the store alone.  However, this strategy requires a well-honed marketing campaign that combines the right message and incentive, according to a new study being published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, September 21, 2015 – A study of early-stage supermarket adoption in India  finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the “middle” middle class is more likely to patronize mom and pop “kirana” stores, a phenomenon illustrated by an unusual V-shaped curve for modern retail adoption, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 19, 2015 – Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 13, 2015 – A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques and limits local sales discretion improves profits still further, by an additional 20%. The research appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 6, 2015 – Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

CATONSVILLE, MD, August 3, 2015 – The Certified Analytics Professional (CAP®) program, the premier global professional certification program for analytics professionals, today unveiled it’s new brand identity package, including a new website and URL, explainer video and other material.

NASHVILLE, TN, July 16, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS^®), the leading professional association in analytics and operations research, is hosting its third Healthcare Conference with a far reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.

CATONSVILLE, MD, July 14, 2015 – A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that peer influence among physicians can affect both trial and repeat prescription behavior of a risky new prescription drug.

NASHVILLE, TN, July 10, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in analytics and operations research, is hosting its third Healthcare Conference with a far-reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.