AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Researchers from the University of Waterloo conducted a study on the desirability and reality of using drone delivery for e-retailers. The study looks at the cost and effectiveness in certain population areas and locations.
CATONSVILLE, MD, February 3, 2020 – In the public interest, governments often regulate the marketing activities of certain industries like tobacco, financial services, alcohol, and gaming.
In 2014, when Ebola appeared to threaten the United States, calls for restricting travel, including limiting visas to possible travelers from infected areas, were fortunately never implemented. Now, with the surfacing of the coronavirus threat, the lessons we learned from the Ebola outbreak may be useful to reduce population risk.
CATONSVILLE, MD, January 30, 2020 – New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.
CATONSVILLE, MD, January 29, 2020 – Consumers want what they want, and they want it now. Drone delivery has long been talked about as an option to satisfy consumer delivery demands, but how realistic is it? New research in the INFORMS journal Transportation Science looks at how possible and desirable it is to use drones for delivery for e-retailers considering cost and effectiveness in certain population areas and in certain locations.
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