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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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Experts' Insights About Understanding Health Care

Experts' Insights About Understanding Health Care

MoneyGeek, July 24, 2024

Health plans can help rural and underserved areas by giving people more coverage options. They can improve telehealth services to make it easier to receive care from afar and increase reimbursement rates for rural health care providers. To improve access and outcomes in rural areas, insurers can also support mobile and rural health clinics and offer rural-focused health plans.

New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

News Release, July 29, 2024

BALTIMORE, MD, July 29, 2024 – Generative artificial intelligence (AI) platforms such as Open AI’s GPT-3.5 and GPT-4 have provided many new ways for researchers to better understand consumer behaviors and preferences, but one question that has yet to be answered is whether these large language models (LLMs) can accurately mimic human responses on matters of consumer preference.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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