News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Looking for Light At the End of the Tunnel

Looking for Light At the End of the Tunnel

Hamodia, May 3, 2020

After more than a month of the national lockdown aimed at stemming the spread of COVID-19, plans for how the United States can move back toward normalcy have begun to emerge. The centerpiece of discussion has been the extent to which the country is able to massively ramp up accurate testing for the virus — a point of contention between the White House and leaders in the most heavily affected states since the outbreak’s earliest days.

Study on firms' return policies offers guidance on pricing, returns, refunds

Study on firms' return policies offers guidance on pricing, returns, refunds

Brightsurf, April 30, 2020

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers that operate only online. A new study examined the decisions around the pricing and return policies of a retailer with both stores and online sales to help explain why some firms opt to fully refund customers for their returns while others charge a fee for online returns. The findings offer guidance to retailers about pricing and policies on returns and refunds.

Note To CEOs: Stop taking your supply chain for granted!

Note To CEOs: Stop taking your supply chain for granted!

Logistics Management, April 28, 2020

“My C-Level execs need to hear this!” Such was one shipper’s response I received after publishing a recent Two Minute Warning about how too many executives take their supply chains for granted. Candidly, I know that this is a challenging message for C-Level executives to hear, because over the years I’ve received several calls and had conversations with presidents and CEOs who have expressed concerns about the effectiveness of their supply chain.

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