News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Fears of Holiday Gift Shortages May Be Unfounded

Fears of Holiday Gift Shortages May Be Unfounded

ABC 7 News, November 11, 2020

Not even the coronavirus can put a chill on Christmas. Santa and his elves are working feverishly to get all the gifts out on time for the holiday. Memories of empty shelves at the beginning of the outbreak are for the most part faded. Analysts predict that once again the Grinch will not be able to steal Christmas. "I don't see a lot of the strain that people anticipated," said Sheldon Jacobson, a data analyst with the University of Illinois. "Like I said, that a lot of the gloom and doom that people anticipated is just not happening."

Federal COVID-19 Vaccine Task Force Has No Expertise in Severe Cold Chain Challenges of Transporting and Storing Vaccines

Federal COVID-19 Vaccine Task Force Has No Expertise in Severe Cold Chain Challenges of Transporting and Storing Vaccines

Canadian Sailings, November 8, 2020

When Covid-19 vaccines receive approval from health authorities, they will need to be moved from where they’re produced to where they will be administered to recipients. Considering that most vaccines need to be refrigerated during storage and transport, it is expected that heavy demands will be made of all aspects of the cold chain. Two of the leading vaccine candidates — from Pfizer and Moderna — have to be kept well below freezing, which requires specialized equipment and handling practices. The Pfizer vaccine, for example, has to be stored below -70 Celsius, meaning it has to be packed in dry ice.

NC State Researchers Take On COVID-19

NC State Researchers Take On COVID-19

NC State News, November 10, 2020

While COVID-19, the disease caused by SARS-CoV-2, has brought much of the world to a standstill, it hasn’t stopped research at NC State. Faculty and the staff at the university have pivoted from their customary research to study COVID-19, using their expertise in battling the pandemic. Their research has covered a large scope, from how the novel coronavirus can be effectively managed and analyzed to how it affects society’s food safety and supply chains.

Planes, Dry Ice, Pharmacies: The Logistical Challenges of COVID-19

Planes, Dry Ice, Pharmacies: The Logistical Challenges of COVID-19

Yahoo! Finance, November 10, 2020

The United States could be the first country to launch one of the most ambitious vaccine operations in history: distributing and administering up to 600 million doses of a Covid-19 vaccine in just a few months. Massive vaccine campaigns are nothing new -- they have been carried out for decades in the fight against the measles and flu, for example. 

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