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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that telling consumers their returned items will be “kept out of landfills” significantly increases participation in take-back programs; telling them they may be resold? Not so much.

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US Vaccine Production and Campaign Bright Spots in Pandemic Response

US Vaccine Production and Campaign Bright Spots in Pandemic Response

Washington Examiner, March 8, 2021

The effort in the United States to produce and distribute a coronavirus vaccine appears to be a bright spot in the nation’s response to the pandemic. The U.S. has managed to get at least one dose to nearly 24 out of every 100 adults in the country. Only Israel, the United Arab Emirates, and the United Kingdom have done better. In total, over 54 million Americans have received at least one dose of the vaccine since vaccination began on Dec. 14. “I think when we look back at this, we will look at this as the turning point where we started to get things right and make some progress,” said Dr. Marcus Plescia, chief medical officer at the Association of State and Territorial Health Officials.

NC's Focus on Data Has Helped State Shrink the Racial Vaccine Gap - Somewhat

NC's Focus on Data Has Helped State Shrink the Racial Vaccine Gap - Somewhat

Independent Tribune, March 6, 2021

North Carolina is among the best-performing U.S. states when it comes to distributing vaccines evenly among Black and white residents. That’s partly because the state is by far the best at collecting demographic data. About 11% of North Carolina’s Black population has received at least one shot, compared with 17% of the state’s white residents, the Bloomberg Vaccine Tracker shows. That puts North Carolina in fourth place for the smallest spread between the two groups among states with the most comprehensive data sets. Other states might be doing as well or better than North Carolina in terms of equality, though huge numbers of incomplete records obscure the national picture.

Can the Digital Advertising Market Achieve Privacy without Regulation?

Can the Digital Advertising Market Achieve Privacy without Regulation?

News Release, March 8, 2021

CATONSVILLE, MD, March 8, 2021 – It’s a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you’ll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy.

Backlash Against Johnson & Johnson's COVID-19 Vaccine is Real and Risky - Here's How to Make Its Rollout A Success

Backlash Against Johnson & Johnson's COVID-19 Vaccine is Real and Risky - Here's How to Make Its Rollout A Success

The Conversation, March 5, 2021

More than 50 million Americans have received at least one dose of either the Pfizer or Moderna COVID-19 vaccine. So far, Americans have been largely brand-agnostic, but that’s about to change as a new vaccine rolls out. The Johnson & Johnson vaccine has been hailed as a game changer. It requires only a single dose rather than two doses spaced weeks apart, and it does not need freezer storage, making it a natural fit for hard-to-reach rural areas and underserved communities with limited access to health care and storage facilities. But while many people are excited about the prospects of only one shot, the new vaccine is also getting backlash. Part of that is coming from lack of clarity about the vaccines’ efficacy numbers, and part of it is more nuanced. 

Backlash Against Johnson & Johnson's COVID-19 Vaccine is Real and Risky - Here's How to Make Its Rollout A Success

Backlash Against Johnson & Johnson's COVID-19 Vaccine is Real and Risky - Here's How to Make Its Rollout A Success

Times Union, March 5, 2021

More than 50 million Americans have received at least one dose of either the Pfizer or Moderna COVID-19 vaccine. So far, Americans have been largely brand-agnostic, but that’s about to change as a new vaccine rolls out. The Johnson & Johnson vaccine has been hailed as a game changer. It requires only a single dose rather than two doses spaced weeks apart, and it does not need freezer storage, making it a natural fit for hard-to-reach rural areas and underserved communities with limited access to health care and storage facilities. But while many people are excited about the prospects of only one shot, the new vaccine is also getting backlash. Part of that is coming from lack of clarity about the vaccines’ efficacy numbers, and part of it is more nuanced.

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