News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
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INFORMS in the News

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Georgia University Chancellor Won’t Mandate Masks on Campuses

Georgia University Chancellor Won’t Mandate Masks on Campuses

Flagpole Magazine, September 13, 2021

At two Atlanta meetings Thursday morning, two groups of education leaders outlined opposing visions for the COVID-19 safety measures students and employees should be subject to at Georgia’s colleges and universities.

Students Face Quarantines As School Districts Grapple With Masking

Students Face Quarantines As School Districts Grapple With Masking

WVXU, September 14, 2021

There is no statewide mask mandate for schools in Ohio and that has left a piecemeal approach to masking among districts to mitigate the spread of COVID-19. The school year has started off with many districts implementing quarantines and shutdowns as cases are detected within schools.

Vaccine resistant people are easy targets to exploit

Vaccine resistant people are easy targets to exploit

The Hill, September 13, 2021

It has become abundantly clear that there is no benefit in getting sick with COVID-19. Avoiding becoming infected should be everyone’s goal. It is an infectious disease with unpredictable outcomes, ranging across the health spectrum from benign asymptomatic, to mild cold-like symptoms, to severe flu-like symptoms, to intubation in an intensive care unit (ICU) or death.    

As Vaccine Incentives Flounder, Messaging Revamp Called Critical

As Vaccine Incentives Flounder, Messaging Revamp Called Critical

Bloomberg Law, September 13, 2021

A Biden administration push for states to pay low-income residents to get the Covid-19 shot is clashing with research findings that certain financial incentives are largely ineffective—leaving government officials on the line for new ways to bolster vaccination numbers.

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