Country: Germany (GER)
The Marketing Area of the University of Cologne will host the 32nd INFORMS Marketing Science Conference which will be held from Thursday, June 17 to Saturday, June 19, 2010 at the MARITIM Hotel & Convention Center in Cologne, Germany. This event brings academics, practitioners, and policymakers from around the world together in one of the world’s most exciting cities to present, hear, and discuss new research in a broad range of marketing science topics.
This conference will be preceded on Wednesday, June 16, 2010, by the ISMS Doctoral Consortium. Further information will be published shortly. Please see the navigation bar on the left for details on these events. We look forward to having you join us in Cologne next June.
The INFORMS Conference Organizing Committee
Werner Reinartz (chair)
Karen Gedenk (co-chair)
Franziska Völckner (co-chair)
The Marketing Area of the University of Cologne will host the 32nd INFORMS Marketing Science Conference which will be held from Thursday, June 17 to Saturday, June 19, 2010 at the MARITIM Hotel & Convention Center in Cologne, Germany. This event brings academics, practitioners, and policymakers from around the world together in one of the world’s most exciting cities to present, hear, and discuss new research in a broad range of marketing science topics.
This conference will be preceded on Wednesday, June 16, 2010, by the ISMS Doctoral Consortium. Further information will be published shortly. Please see the navigation bar on the left for details on these events. We look forward to having you join us in Cologne next June.
The INFORMS Conference Organizing Committee
Werner Reinartz (chair)
Karen Gedenk (co-chair)
Franziska Völckner (co-chair)